MADRAS COFFEE HOUSE
Madras Coffee House is the top destination for filter coffee in Chennai, reflecting the city’s rich cultural heritage. Renowned for its authentic taste, Madras Coffee House is also the perfect place to grab a quick snack, making it the premier snack spot in Madras.
CHALLENGES
Madras Coffee House lacked a significant digital presence despite being a popular destination for snacks. In the current social media-driven age, the brand was not actively promoted on these platforms, which hindered its establishment. Reach Skyline’s primary objective was to make the brand more visible to the public and transform it into a social media space.
Reach Skyline’s primary objective was to make the brand more visible to the public and transform it into a social media space.
BRAND TRANSFORMATION
100TH STORE AND MORE
Over the years, the brand underwent a significant transformation with the help of Reach Skyline, resulting in the opening of 100 stores and more.
AESTHETIC DESIGNS
We assisted in creating the kiosk designs, layout, and aesthetics, keeping in mind the brand’s design and layout requirements.
BRANDING STRATEGY
Reach Skyline’s primary objective for Madras Coffee House was to establish a strong social media presence and increase brand recognition. Our focus was on developing an integrated offline and online branding strategy that would give the brand a fresh digital identity.
Additionally, we assisted in the successful launch of their filter coffee subscription service, effectively promoting it across all social media platforms.
EMOTIONS IN ACTION
Our objective was to craft a superior coffee experience intertwined with an emotional connection. Similar to how Starbucks coffee elicits strong emotions and draws in customers, we worked towards generating buzz around filter coffee and elevating Madras Coffee House to a brand that symbolizes the essence of the region. This strategy was received exceptionally well, resulting in heightened user engagement and increased brand recognition.
OMNI-CHANNELING THE BRAND PRESENCE
In addition to the social media branding efforts, we also placed emphasis on TV commercials and brand engagement to launch their coffee powder product with Alya Manasa as the brand ambassador. This resulted in significant audience reach and increased sales for the brand. The endorsement was well-received and appreciated by consumers.
TARGETTED AUDIENCE
Our digital campaign was designed to target audiences in Chennai and throughout India, with the goal of promoting our filter coffee subscription through effective branding and strategy. Through thorough research and analysis, Reach Skylines was able to identify the market expectations and pinpoint the right audience to target. By utilizing strategic approaches derived from ground analysis, we were able to effectively represent the overall campaign.
THE LAUNCH OF DABARA DUDE
Establishing a lasting brand identity is crucial for every business, and Reach’s Skyline effectively achieved this by creating a character that personifies its brand – the Dabara Dude.
FOR THE GEN-Z AND GEN-ALPHA
Dabara dude’s motive was the amalgamation of traditional and modern audiences by appealing to both Gen Z and Gen Alpha demographics. The main goal is to connect with various audiences and strengthen community management through the use of the Dabara Dude character in posts, stories, and reels. This communication strategy is intended to enhance user experience and foster a deeper connection with the audience.
Reach Skyline played a crucial role in developing various brand collaterals, including menu design, brochures, flyers, business cards, and store signage, while ensuring that they were aesthetically pleasing and targeted the right audience to enhance their online and offline presence through various strategic means. Additionally, we provided valuable support in improving their franchise business by enhancing the brand image across all touchpoints.
ACHIEVEMENTS
67 TO 100 STORES IN A YEAR
Through effective branding and establishment strategies, we were able to achieve an impressive growth of Madras Coffee House, increasing the number of stores from 67 to 100 within a year. Our assistance extended beyond this, including facilitating franchise leads, connecting the company with its target audience, conducting follow-up calls, delivering sales pitches, conducting location audits, and driving conversions. Additionally, we supported the digital and online presence of their franchise business, boosting audience engagement and increasing their overall visibility.
CORE GOAL
Reach Skyline had a clear objective to create an emotional connection with its target audience through visually appealing designs and effective communication. Dabara Dude was personified as a symbol of emotion to represent the brand. By developing a social strategy, our company succeeded in building a digital community of coffee enthusiasts who shared a passion for the brand. This approach enabled Reach Skyline to achieve its goal of reaching the right audience and establishing a meaningful relationship with them.