Augmented marketing (AR marketing) is a type of marketing that uses augmented reality (AR) technology to create interactive and engaging experiences for customers. AR is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
AR marketing is a relatively new concept, but it is quickly gaining popularity as brands look for new and innovative ways to reach their target audiences. AR marketing campaigns can be used to promote products and services, generate leads, and increase brand awareness.
Here are some examples of AR marketing
- Virtual try-on Customers can use AR to try on clothes or makeup before they buy them. This can help customers to make more informed purchase decisions and reduce the number of returns.
- Product demos AR can be used to create interactive product demos that allow customers to learn more about how a product works and how it would look in their own home.
- Gamification AR can be used to create gamified marketing experiences that are fun and engaging for customers. This can help to increase customer engagement and brand loyalty.
- Location-based marketing AR can be used to create location-based marketing experiences that deliver relevant content and offers to customers based on their location.
Benefits of AR marketing
There are a number of benefits to using AR marketing, including
- Increased engagement AR marketing campaigns can be more engaging for customers than traditional marketing campaigns. This is because AR allows customers to interact with products and services in a new and exciting way.
- Improved brand recall AR marketing campaigns can help to improve brand recall by creating unique and memorable experiences for customers.
- Increased sales AR marketing campaigns can help to increase sales by allowing customers to try on products before they buy them and by providing them with more information about products and services.
If you are interested in using AR marketing, there are a few things you can do
- Identify your target audience Who are you trying to reach with your AR marketing campaign? What are their interests? Once you have a good understanding of your target audience, you can start to think about how you can use AR to create an engaging experience for them.
- Choose the right platform AR marketing campaigns can be delivered on a variety of different platforms, including smartphones, tablets, and wearable devices. Choose the platform that is most likely to be used by your target audience.
- Develop your AR experience Once you have chosen a platform, you need to develop your AR experience. This can be done in-house or by hiring an AR development company.
- Promote your AR marketing campaign Once your AR experience is developed, you need to promote it to your target audience. You can do this through social media, email marketing, and paid advertising.
AR marketing is a powerful new way to reach your target audience and create engaging experiences for them. By following the tips above, you can create an AR marketing campaign that will help you to achieve your business goals