TAMILNAD MERCANTILE BANK
Tamilnad Mercantile Bank (TMB) is a renowned pioneer of banking services in India, known for its exceptional customer service and dedication to delivering an unparalleled banking experience. With a legacy of excellence, TMB has expanded its reach with over 511 branches, providing a wide range of services to its valued customers.
CHALLENGES
![](https://reachskyline.com/wp-content/uploads/2024/07/CHALLENGES-1.png)
REAFFIRMING THE DIGITAL COMMUNITY
![](https://reachskyline.com/wp-content/uploads/2024/07/tmb-digital-community2.png)
DESIGN SOLUTIONS FOR THE BRAND GROWTH
![](https://reachskyline.com/wp-content/uploads/2024/07/tmb-slider-1536x637-1.jpg)
Our design solutions for the bank’s enhancement encompassed a wide range of elements including social media graphics, danglers, internal branding materials like posters and name boards, ATM screen displays, web banner designs, mobile banking creatives, and more. These designs facilitated strong engagement between the bank and its customers, with diverse content strategies catering to various audiences and promoting positive engagement with the bank’s services.
MUTI-FACETED ANALYSIS
VIRTUAL MUSEUM TO IMPROVISE CUSTOMER ENGAGEMENT
![](https://reachskyline.com/wp-content/uploads/2024/07/virtual-museum-1-1536x637-1.jpg)
In addition to our digital media strategies aimed at strengthening their social media presence, we also assisted in the creation of a virtual museum for the bank’s centennial celebration. This was done using UNITY to create an engaging and interactive experience that showcased the bank’s achievements and evoked feelings of nostalgia. Users could explore the virtual museum as if they were walking through a real museum, making it a noteworthy accomplishment that garnered significant attention and curiosity. This virtual establishment served to enhance brand awareness and further solidify the bank’s reputation as a noteworthy institution.
![](https://reachskyline.com/wp-content/uploads/2024/07/Revamping.png)