On 1 July 2025, Google didn’t just update its homepage; it sent a shockwave through the digital world. By spotlighting AI Mode in a global animated Doodle, it made one thing crystal clear: the search engine we’ve known for decades is transforming, fast. This wasn’t a seasonal sketch or a passing gimmick. It was a bold, front-and-centre signal to billions of users that AI-powered search is no longer optional; it’s the new standard.
At Reach Skyline, a digital-first growth agency based in Chennai with a global mindset, we see this as more than a headline. It’s a landmark shift that opens up massive opportunities for forward-thinking brands, marketers and creators. The way users discover, engage and act on information is changing right before our eyes. And those who move early will lead the next era of digital visibility.
What Did the Doodle Tell Us?
This wasn’t a case of clever branding or a hidden nod for tech insiders. Google’s Doodle was a bold, public declaration of its direction. With the animated G-logo, cosmic visuals and the tagline “Try AI Mode and search like never before”, the message was clear: Google is preparing to redefine search at a global level.
Two key insights emerge from this moment:
- First, the global rollout of AI Mode is already underway, with the US leading and India close behind in early access.
- Second, this is far more than a UI update; it marks a fundamental shift in user behaviour, moving from traditional keyword searches to fluid, conversational exploration.
For digital agencies, this is more than a milestone. It redefines how we approach strategy, content architecture and performance measurement in the age of AI-driven discovery.
Boosting Visibility in AI Mode Through Citation Frequency of Journal Articles
With AI-generated answers on the rise, especially through Google’s AI Mode, visibility now hinges on credibility, not just keywords or backlinks. AI often cites trusted sources like journal articles and whitepapers, making frequent citation a key driver of authority and reach.
Content that’s well-structured, peer-reviewed and rich in metadata is more likely to be cited. Journals with DOIs, clear authorship and schema markup (like ScholarlyArticle) stand out in AI responses.
To be AI-citation-ready, publishers must ensure clarity, embed relevant keywords naturally and build trust signals through structured data and strong backlinks. Publishing timely, high-quality research boosts the chances of being recognised by AI as a go-to source.
The Rise of the Multimodal Search Engine: A New Paradigm for Discovery
Google’s transformation into a multimodal search engine marks a major shift in how users interact with content. Instead of relying solely on typed keywords, users can now search using voice, images, screenshots or even video. Google’s AI processes these varied inputs together to deliver context-rich results, reshaping how visibility and relevance are determined online.
For brands, this means content must go beyond static text. Visuals need accurate alt text and metadata, videos must be optimised for comprehension, and every asset should contribute to a unified, AI-readable experience. In this new environment, the goal isn’t just to rank; it’s to be understood, surfaced and cited by AI across multiple search modes.
Google AI Chats: Changing the Nature of Search Conversations
Google AI Chats are not just a user-friendly feature; they’re a structural evolution in how people seek and receive information. Built into the AI Mode interface, these chat-like threads let users ask follow-up questions, clarify intent and explore deeper layers of content without restarting their search journey. That means brands are no longer competing for one static keyword; they’re competing inside dynamic, multi-turn conversations.
For marketers, this changes everything:
- Your content must be contextually rich, not just keyword-dense.
- You need to anticipate follow-up queries and address them in your structure.
- Schema and metadata need to guide not just one answer, but a whole dialogue.
Book a strategy call with Reach Skyline and let’s make your content conversation-ready.
Why Is Google Targeting India for Early Testing?
India’s inclusion in AI Mode’s early testing phase is strategic. With its enormous, multilingual, digitally savvy population, India offers a unique environment to test AI’s effectiveness at scale.
Here’s why this matters to Indian brands:
- You get early access to emerging search behaviour.
- Global brands targeting Indian users must now think AI-first for this market.
- Agencies like Reach Skyline can help local and global companies prepare content, SEO and digital assets that align with AI Mode’s discovery model.
India isn’t just a test market. It’s a launchpad.
What Happens If You Don’t Adapt to AI Mode?
The cost of delay is visibility. AI Mode answers often don’t require users to visit your site. If your business doesn’t adjust, you may see:
- A drop in traditional traffic.
- A mismatch between high ranking and low engagement.
- Lost bookings, leads, or sales to more AI-friendly competitors.
This new environment favours content that’s structured, scannable and contextual. Conversion paths must be reimagined for the AI journey, not just the browser.
Don’t wait! Book a call with Reach Skyline to future-proof your content and stay visible in the AI-first search era.
Why Should Global Brands Act Now?
If you’re targeting the US, UK, Europe, or Southeast Asia, AI Mode will hit your audience soon. Early adopters gain visibility and trust faster. Multilingual content, regional schema and market-specific CTAs help your brand show up in global searches even before local competitors catch up.
For example, an Indian fintech startup targeting UK users can structure its product pages to answer regulatory, pricing, or feature-based questions in AI Mode. With schema-rich content and a multilingual chatbot, it instantly builds trust and conversions.
Book a strategy call with Reach Skyline and get your personalised roadmap to dominate AI Mode across global markets.
Why This Moment Matters for Reach Skyline and Our Clients
We’re not just watching the shift; we’re leading it. We have already conducted AEO-focused audits across sectors like healthcare, fintech and SaaS. We’ve collaborated with schema specialists to restructure complex websites for better AI readability and developed agentic-ready commerce flows that enable bookings and transactions through AI interfaces.
We’ve also rolled out multilingual, multimodal content strategies tailored for international audiences, ensuring our clients are visible and competitive in AI-powered search environments. Our focus is clear: helping Indian brands go global and enabling global brands to localise effectively by staying ahead of the AI-driven discovery curve.
Ready to future-proof your digital presence? Book a strategy call or explore our marketing automation services today.